Enormous changes in our national economy, the dental industry and the public's perception of health care spell one thing for the leader of a dental practice:  It's time to get a marketing plan.

Before you resort to the thought of selling your practice or handing over it to someone other than YOU, allow us to share some of the marketing savvy of our late founder, Walter "Itsy-Bitsy" Hailey, the wise-cracking edu-tainment dynamo known among his colleagues as the entrepreneur's entrepreneur.

He often said from the stage that, necessity being the mother of invention, he created his own marketing system because he feared rejection so intensely. "When my own mother wouldn't return a call," he joked, "I knew I had to do something!"  Not one for retirement and bored watching antelopes graze on his ranch in Hunt, Texas, he started sharing with dentists and their teams the marketing, management and leadership skills that have been the secrets to his success story. 

The application of his NEER marketing principles to the dental practice is why our Boot Kamp grads have not only enjoyed such deep financial rewards but a more balanced life as well.

Please take our Marketing Practice Evaluation below.  If you can’t answer a question, if you don’t quite know how to achieve your goal or if you want to hear more about how you can incorporate your own marketing plan, please call us to receive a FREE copy of our Special Report explaining in detail Hailey’s top 20 marketing tips with a word of caution: The greatest barriers to marketing are our own mistaken certainties!!

Suzanne Black leads the most qualified case acceptance team in dentistry. With a Masters Degree in communication, she began her career helping build one of the largest personal development training companies in the world. Consulting and training over 300 different businesses, in a wide variety of industries with over 20 years of dental office consulting and training experience, Suzanne was a protégé of the late Walter Hailey and acquired the rights to all his programs after his death. The Dental Boot Kamp programs have been delivered across the United States and Canada for the last twenty years, graduating over 30,000 dental professionals. In addition to managing and leading a team of fourteen and over 40 Dentist mentors and faculty, Suzanne has successfully dealt with every challenge imaginable in the dental office. Her on stage style, humorous anecdotes and the willingness to laugh at herself, make her a winning and engaging seminar leader. Suzanne is on of the main faculty for the Dental Boot Kamp Continuum, in addition to leading one day seminars around the country on topics from Leadership, to Case Presentation to Stopping Cancellations. Suzanne, her husband Mike and their two daughters live on their family “ranchette” near Austin, Texas.

Marketing

Practice Evaluation Questions: 

If you can’t answer a question, if you don’t quite know how to achieve your goal or if you want to hear more about how you can incorporate your own marketing plan, please call us to receive a FREE copy of our Special Report explaining in detail Hailey’s top 20 marketing tips.