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The Coaching Center, LLC 12400 Hwy 71 W, #350-401 Austin, TX 78738
Upcoming Programs:
October 3 - 5
October 5 - 6
November 7-9*
At the boy’s level, hero worship gravitates toward the doer of spectacular deeds; on the average adult level, toward the wielder of power; and in the eyes of a more critical judgment, toward idealism and moral qualities. Dixon Wecter
Courage is more exhilarating than fear, and in the long run it is easier. We do not have to become heroes overnight. Just a step at a time, meeting each thing that comes up, seeing it is not as dreadful as it appeared, discovering we have the strength to stare it down. Eleanor Roosevelt
Most people aren’t appreciated enough, and the bravest things we do in our lives are usually known only to ourselves. No one throws ticker tape on the man who chose to be faithful to his wife, on the lawyer who didn’t take the drug money, on the daughter who held her tongue again and again. All this anonymous heroism. Peggy Noonan
We relish news of our heroes, forgetting that we are extraordinary to somebody too. Helen Hayes
True heroism is remarkably sober, very undramatic. It is not the urge to surpass all others at whatever cost, but the urge to serve others at whatever cost. Arthur Ashe
We all live in suspense, from day to day, from hour to hour; in other words, we are the hero of our own story. Mary McCarthy
If any man seeks for greatness, let him forget greatness and ask for truth, and he will find both. Horace Mann |
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Dear Eagles, In May I had the opportunity to participate in two of the activities of Give Back a Smile the charity of the Academy of Cosmetic Dentistry. The AACD was held in Atlanta this year and Mark Sayeg, President of Give Back a Smile, and Dental Boot Kamp grad invited me to give a short inspirational speech during the special luncheon held for the dentists and teams who participated in GBAS. Of course I was honored to speak and chose to use the opportunity to acknowledge the participants for fulfilling on the Law of Compensation. You remember that don’t you?? “The more you help enough other people get what they want, the more you get what you want.” In acknowledging them for giving I also asked them to be willing to receive. Sometimes we are too humble and we don’t let the world know of our good works. It has been researched that 68% of the people prefer to do business with people who are doing good works. If we don’t let them know, then we rob them of having that knowledge about us. In addition, from an employment perspective, 9 out of 10 employees who work in environments where a portion of their time is used in giving back to their communities are proud of their company and less likely to leave over something small. In the sometimes revolving door of dentistry that can be a great asset. I shared a story about a dear client, periodontist, who for years had been treating patients, gratis, through a mobile dental clinic through his church. He didn’t want to tell people because he didn’t want to be perceived as bragging. I encouraged him to look at it another way – his patients want to know that he is a good guy, giving back. They want to be proud of him and that pride can show up in referrals to his practice. I also encouraged his wife to let the local paper know about the clinic and his involvement so they came out and took pictures and there he was on the front page of the Life section of his paper. Through his willingness to be public about his good works, he raised the reputation of the entire dental community and also demonstrated to other dentists that even when we are busy we have time to give back. It was a win - win - win. A win for the patients, for the dental community, for his patients in their confidence in their dentist and for him, receiving some of the recognition he deserved. Now I must say – his heart was in the right place so it was easy for all those benefits to come his way. What we are talking about here is really what’s known as Cause Related Marketing or CRM. Please enjoy the several articles about CRM and how you can use it in your practice. Suzanne
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Do you have…Marketing Myopia?
edited from a Harvard Business Review
What is your business? ____________________________________________________
Let’s think again about what you just wrote down in the above blank.
Consider this:
Now, let me ask you again:
What is your business? ____________________________________________________
How did you answer it differently this time?
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The Coaching Center, LLC 12400 Hwy 71 W, #350-401 Austin, TX 78738 877.63 Coach (877.632.6224) email info@thecoachingcenter.net |