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The Coaching Center, LLC 12400 Hwy 71 W, #350-401 Austin, TX 78738
Upcoming Programs: June 8-9* October 3 - 5 October 5 - 6 November 7-9*
"The most important measure of how good a game I played was how much better I'd made my teammates play." "Everything can be taken from a man but one thing: the last of the human freedoms - to choose one's attitude in any given set of circumstances, to choose one's own way. " "As it takes only one speck of dirt to destroy the purity of clear water, it takes but one speck of fear to hide the presence of love. " |
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March 15th 2007 |
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March is roaring in like a Lion and I think she will turn into a lamb before long. We are dedicating this issue and the next one to marketing ideas. It’s time for fresh growth in your practices. Just like you garden needs attention on a regular basis, so do your marketing efforts. In this issue Trish Donaldson share’s some great ideas regarding your On Hold message system. Eric Vickery gives you some tips on New Move In marketing as well as some web sites to secure lists. I was in Dr. Mark Sayeg’s office in Atlanta last week. He said his number one internal marketing tip is his paraffin wax for hands. Patients go back to work and really talk it up. In addition he had umbrella’s out on the counter for his patients to take since it was pouring cats and dogs. I asked him how he could afford such a great amenity. He said simply - The Dollar Store. They go in every once and a while and buy up all they have. Great low cost ideas!!! Thanks Dr. Sayeg. Dr. Steve Blank share these ideas on EagleNetwork - 1. We buy movie ticktes from Rave national offices in Dallas for about $5 each. You have to buy #100 at a time. We give those to people that refer, when the new person completes their examination visit. Cost = $11 2. We (Mary-Ellen) subscribes to every freebee on the internet, from tooth paste samples to Bitoene for dry mouths, ploy goop, etc.... and then we add a tooth brush and our office mug to make up gift mugs for patient birthdays. Let us hear from you about your low cost ideas!! Our Charleston Dental Boot Kamp and Hands On was a real hit. Team members learned a lot and laughed a lot. We have great reports that they are back at work producing results. If you have been putting off your next step in the Continuum – step up to the plate - it will pay for itself! See you in April! Suzanne Black
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The average company spends their marketing budget on generating inbound calls, yet does not allocate any budget to professionally handling those calls. Here is another surprising fact: Few patients are aware of the full range of services, promotions and treatment options available to them from their dental office. Patients who call your practice are your best prospects! Are your patients fully aware of the services, products or special programs you offer? If your answer is NO, perhaps you should consider creating a custom On Hold Marketing program for your practice. Recently, I called a practice and was put on hold. Within seconds I heard what was probably the Doctor’s voice asking me if I had heard of the Referral Program. He wanted more patients just like me and wanted to reward me when I referred anyone to him. He went on to tell me about patients whose self esteem blossomed after having cosmetic dentistry done. I found out about the new whitening promotion going on in his office and discovered that he did an oral cancer check on every new patient. The information went on and when they took me off hold, I wanted to hear more. I was not upset because I had been on hold because I had been engaged in learning about this dental home. I learned so much about the practice, and it gave me such a great feeling, I wished I lived close enough to be their patient! I wanted to know more about some of the services, and in my mind I was seeing my smile whiter and better than ever. WOW! |
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On Hold Marketing – The Unique Technique
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NEW RESIDENT MARKETING When you want to increase your client base, how do you standout and get noticed? With phone book advertising, it’s too easy to get lost in the yellow pages and mixed in with all of your colleagues. Why show up in a phone book with 250 other professionals trying to get noticed? If you had an opportunity to meet a new potential client, would you bring all of your competition with you? At Dental Boot Kamp, we teach a marketing concept called the 15X method. The 15x method is a repeat marking strategy that shows patients respond strongest to marketing initiatives when they hear about each initiative several times. When you truly understand 15X, and how to implement it, you learn how to become the FIRST office people consider when they look for a dentist. It makes sense if a potential patient doesn’t know you or hasn’t heard of your office, they won’t find you? I’d like to challenge you to quickly list 12 ways you market yourself. If you can’t, read on. New patients are the lifeblood of many practices and should be considered as such. Do you know your ideal patients? Can you list out their characteristics? Most of your ideal clientele will be homeowners and professionals looking to take care of themselves. However, it can be tough to get a client to visit your practice when they already have a happy dental home. Our suggestion: Set yourself apart by trying different marketing strategies…for example, new resident marketing. To begin, get a list of your areas new home closings. That includes anybody that has closed on a mortgage of a certain dollar amount or higher, depending on your demographics. Most of these people will be new to the area. Others will have just moved across town or may have just refinanced their home. You can create the list by selecting demographic choices through companies who sell such lists. Check out www.newpros.com or www.infousa.com to purchase your list for a monthly fee of approximately $100 to $150 per month. Your list will be emailed to you once a month. Print 4-6 sets of each name and address on labels. Work with your team to develop a different marketing piece so that each month you can send a new marketing initiative that may appeal to a potential client. There are many different offers and letters you can send. Some may be looking for a deal encouraging them to take action, while others are looking for a certain type of procedure your office may offer. Pick three or four things you want to be known for and include those services in your marketing pieces. By putting 15X into play, you will appear directly in each household 4-6 times. Now, you have sent the right number of repeat messages to spark potential patients to call your office and get scheduled! |
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“Eve-olution” Marketing To Women 1. Connect women to each other. 2. Market to their multiple lives. 3. If she has to ask, it’s too late. 4. Market to her peripheral vision. Gently surround her. Don’t bombard. 5. Walk, run, go to her. Secure her loyalty. 6. This generation will take you to the next. 7. Get women to co-parent your brand. Mother it for you. 8. Everything matters. Faith Popcorn is a futurist and founder of the boutique consultancy, BrainReserve.Prior to forming BrainReserve, Faith Popcorn was an award-winning advertising agency creative director. She is a graduate of New York University and New York’s High School of Performing Arts. She has an adopted daughter from China and divides her time between New York and the Hamptons. |
The Coaching Center, LLC 12400 Hwy 71 W, #350-401 Austin, TX 78738 877.63 Coach (877.632.6224) email info@thecoachingcenter.net |